/* ══════════════════════════════════════════════════════════════
   WE BUILD:  —  Shared design system
   One cream base. Three service colours. A colon that never rests.
   Loaded on every page. Cached after first paint.
   ══════════════════════════════════════════════════════════════ */

/* ── DESIGN TOKENS ─────────────────────────────────────────── */
:root {
  /* Base — warm, not white; ink, not black */
  --cream:        #F4ECD9;   /* page base */
  --cream-deep:   #ECE1C8;   /* alternating sections */
  --cream-soft:   #FBF6EC;   /* raised cards */
  --ink:          #17120B;   /* near-black type */
  --ink-70:       #4a4335;   /* muted body */
  --ink-45:       #6b6451;   /* annotations (AA on cream) */
  --line:         #17120b1a; /* hairline on cream */
  --line-strong:  #17120b33;

  /* Three service colours */
  --cobalt:       #1B34FF;   /* WEBSITES */
  --cobalt-ink:   #0e1fb0;
  --coral:        #D62A0A;   /* BRANDS — vivid vermilion, AA with cream text */
  --coral-ink:    #b32206;   /* deeper coral for small text on cream */
  --chartreuse:   #CFE21F;   /* CAREERS — acid fill, pairs with ink text */
  --chartreuse-ink:#646b00;  /* deep chartreuse for accents/text on cream (AA) */
  --magenta:      #B5157E;   /* CONTENT — production/video/social */
  --magenta-ink:  #9c0f6b;   /* deeper magenta for small text on cream (AA) */

  /* On-colour text */
  --on-cobalt:    #FBF6EC;
  --on-coral:     #FBF6EC;
  --on-chartreuse:#17120B;
  --on-magenta:   #FBF6EC;
  --on-ink:       #F4ECD9;

  /* Type */
  --display: 'Space Grotesk', 'Helvetica Neue', Arial, sans-serif;
  --body:    'Inter', 'Helvetica Neue', Arial, sans-serif;
  --serif:   'Fraunces', Georgia, 'Times New Roman', serif;
  --mono:    ui-monospace, 'SF Mono', 'Space Grotesk', monospace;

  /* Rhythm */
  --gutter:   clamp(20px, 5vw, 72px);
  --stack:    clamp(64px, 10vw, 148px);
  --maxw:     1320px;

  --ease:     cubic-bezier(0.16, 1, 0.3, 1);
  --ease-in:  cubic-bezier(0.7, 0, 0.84, 0);
  --dur:      0.6s;
}

/* ── RESET ─────────────────────────────────────────────────── */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  background: var(--cream);
  color: var(--ink);
  font-family: var(--body);
  font-size: clamp(16px, 1.05vw, 18px);
  line-height: 1.62;
  font-weight: 400;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  /* faint paper tooth */
  background-image:
    radial-gradient(circle at 18% 12%, #17120b06 0.5px, transparent 0.6px),
    radial-gradient(circle at 62% 78%, #17120b05 0.5px, transparent 0.6px);
  background-size: 7px 7px, 11px 11px;
}
img, svg, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, input, textarea, select { font: inherit; color: inherit; }
::selection { background: var(--cobalt); color: var(--on-cobalt); }

/* ── TYPE SCALE ────────────────────────────────────────────── */
h1, h2, h3, h4 { font-family: var(--display); font-weight: 700; line-height: 0.98; letter-spacing: -0.02em; }
.display-xl { font-size: clamp(3.4rem, 12vw, 10.5rem); line-height: 0.86; letter-spacing: -0.035em; }
.display-l  { font-size: clamp(2.6rem, 7vw, 6rem);   line-height: 0.9;  letter-spacing: -0.03em; }
.display-m  { font-size: clamp(2rem, 4.6vw, 3.6rem); line-height: 0.98; letter-spacing: -0.025em; }
.display-s  { font-size: clamp(1.5rem, 2.8vw, 2.2rem); line-height: 1.02; letter-spacing: -0.02em; }

.serif { font-family: var(--serif); font-weight: 400; letter-spacing: 0; }
.serif-italic { font-family: var(--serif); font-style: italic; font-weight: 400; }

/* Label / annotation — the "built" feel */
.label {
  font-family: var(--display);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
}
.label::before {
  content: attr(data-n);
  font-family: var(--mono);
  font-size: 0.66em;
  font-weight: 500;
  letter-spacing: 0.05em;
  padding: 0.15em 0.5em;
  border: 1px solid currentColor;
  border-radius: 2px;
  opacity: 0.75;
}
.label.plain::before { display: none; }

.lede { font-size: clamp(1.18rem, 2vw, 1.6rem); line-height: 1.45; font-weight: 400; letter-spacing: -0.01em; color: var(--ink); max-width: 24ch; }
.body-lg { font-size: clamp(1.05rem, 1.4vw, 1.22rem); line-height: 1.6; color: var(--ink-70); }
p.muted { color: var(--ink-70); }
strong { font-weight: 600; }

/* The colon device */
.colon { color: var(--cobalt); font-family: var(--display); font-weight: 700; }

/* ── LAYOUT ────────────────────────────────────────────────── */
.wrap { max-width: var(--maxw); margin: 0 auto; padding-inline: var(--gutter); }
.wrap-wide { max-width: 1560px; margin: 0 auto; padding-inline: var(--gutter); }
section { position: relative; }
.section-pad { padding-block: var(--stack); }
.section-pad-t { padding-top: var(--stack); }
.rule { height: 1px; background: var(--line-strong); border: 0; width: 100%; }
.rule-ink { height: 2px; background: var(--ink); border: 0; }

.grid { display: grid; gap: clamp(20px, 3vw, 40px); }
.cols-2 { grid-template-columns: repeat(2, 1fr); }
.cols-3 { grid-template-columns: repeat(3, 1fr); }
.cols-4 { grid-template-columns: repeat(4, 1fr); }
/* Tablet: step down to 2 columns before collapsing to 1 — never just shrink desktop */
@media (max-width: 1040px) { .cols-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 900px)  { .cols-3 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 680px)  { .cols-2 { grid-template-columns: 1fr; } }
@media (max-width: 600px)  { .cols-3, .cols-4 { grid-template-columns: 1fr; } }

/* ── SKIP LINK ─────────────────────────────────────────────── */
.skip { position: absolute; left: -999px; top: 0; z-index: 999; background: var(--ink); color: var(--on-ink); padding: 12px 18px; }
.skip:focus { left: 8px; top: 8px; }

/* ── FOCUS ─────────────────────────────────────────────────── */
:focus-visible { outline: 3px solid var(--cobalt); outline-offset: 3px; border-radius: 2px; }
.on-ink :focus-visible, .panel--websites :focus-visible { outline-color: var(--chartreuse); }

/* ── NAV ───────────────────────────────────────────────────── */
.nav {
  position: sticky; top: 0; z-index: 200;
  display: flex; align-items: center; justify-content: space-between;
  gap: 24px; height: 66px;
  padding-inline: var(--gutter);
  background: color-mix(in srgb, var(--cream) 88%, transparent);
  backdrop-filter: blur(14px) saturate(1.2);
  border-bottom: 1px solid var(--line);
}
.nav.is-solid { background: var(--cream); }
.brand {
  font-family: var(--display); font-weight: 700; font-size: 1.32rem;
  letter-spacing: -0.03em; display: inline-flex; align-items: baseline; gap: 1px;
  white-space: nowrap;
}
.brand .b-colon { color: var(--cobalt); transition: color 0.4s var(--ease); }
.brand .b-you { color: var(--coral); transition: color 0.4s var(--ease); }
.brand:hover .b-colon { color: var(--coral); }
.brand:hover .b-you { color: var(--cobalt); }
.nav-links { display: flex; align-items: center; gap: clamp(14px, 1.8vw, 30px); list-style: none; }
.nav-links a {
  font-family: var(--display); font-size: 0.8rem; font-weight: 500; letter-spacing: 0.01em;
  color: var(--ink-70); position: relative; padding: 6px 0; transition: color 0.25s;
}
.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--ink); }
.nav-links a::after {
  content: ''; position: absolute; left: 0; bottom: 0; height: 2px; width: 0;
  background: var(--accent, var(--cobalt)); transition: width 0.3s var(--ease);
}
.nav-links a:hover::after, .nav-links a[aria-current="page"]::after { width: 100%; }
.nav-links .l-web:hover::after   { background: var(--cobalt); }
.nav-links .l-brand:hover::after { background: var(--coral); }
.nav-links .l-career:hover::after{ background: var(--chartreuse-ink); }
.nav-links .l-content:hover::after{ background: var(--magenta); }
.nav-cta {
  font-family: var(--display); font-size: 0.8rem; font-weight: 600; letter-spacing: 0.01em;
  background: var(--coral); color: var(--on-coral); padding: 10px 18px;
  display: inline-flex; align-items: center; gap: 8px; border-radius: 2px;
  transition: transform 0.2s var(--ease), background 0.3s;
}
.nav-cta:hover { transform: translateY(-2px); background: var(--cobalt); }
.nav-cta .c { color: var(--chartreuse); }
/* Override the generic .nav-links a colour/underline on the CTA (specificity fix) */
.nav-links a.nav-cta { color: var(--on-coral); }
.nav-links a.nav-cta:hover { color: var(--on-cobalt); }
.nav-links a.nav-cta::after { display: none; }
.nav-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 8px; margin-right: -8px; }
.nav-toggle span { display: block; width: 26px; height: 2px; background: var(--ink); transition: transform 0.3s, opacity 0.3s; }
.nav-toggle span + span { margin-top: 6px; }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }

@media (max-width: 1024px) {
  .nav-toggle { display: block; }
  .nav-links {
    position: fixed; inset: 66px 0 auto 0; flex-direction: column; align-items: flex-start;
    gap: 4px; background: var(--cream); border-bottom: 2px solid var(--ink);
    padding: 18px var(--gutter) 30px; transform: translateY(-140%);
    transition: transform 0.4s var(--ease); box-shadow: 0 30px 40px -30px #17120b40;
  }
  .nav-links.open { transform: translateY(0); }
  .nav-links a { font-size: 1.6rem; font-family: var(--display); font-weight: 600; padding: 10px 0; }
  .nav-links a::after { display: none; }
  .nav-links .nav-cta { margin-top: 12px; font-size: 1rem; padding: 14px 22px; }
}

/* ── BUTTONS ───────────────────────────────────────────────── */
.btn {
  font-family: var(--display); font-weight: 600; font-size: 0.92rem; letter-spacing: 0.01em;
  display: inline-flex; align-items: center; gap: 12px;
  padding: 16px 26px; border-radius: 2px; border: 2px solid var(--coral);
  background: var(--coral); color: var(--on-coral); cursor: pointer;
  transition: transform 0.2s var(--ease), background 0.3s, color 0.3s, border-color 0.3s;
}
.btn .arrow { transition: transform 0.3s var(--ease); }
.btn:hover .arrow { transform: translateX(5px); }
.btn:hover { transform: translateY(-2px); background: var(--cobalt); border-color: var(--cobalt); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--on-ink); border-color: var(--ink); }
.btn--cobalt { background: var(--cobalt); border-color: var(--cobalt); color: var(--on-cobalt); }
.btn--cobalt:hover { background: var(--ink); border-color: var(--ink); }
.btn--coral { background: var(--coral); border-color: var(--coral); color: var(--on-coral); }
.btn--coral:hover { background: var(--ink); border-color: var(--ink); }
.btn--chartreuse { background: var(--chartreuse); border-color: var(--chartreuse); color: var(--on-chartreuse); }
.btn--chartreuse:hover { background: var(--ink); border-color: var(--ink); color: var(--on-ink); }
.btn--content { background: var(--magenta); border-color: var(--magenta); color: var(--on-magenta); }
.btn--content:hover { background: var(--ink); border-color: var(--ink); }
.btn--on-ink { background: var(--cream); border-color: var(--cream); color: var(--ink); }
.btn--on-ink:hover { background: var(--chartreuse); border-color: var(--chartreuse); color: var(--ink); transform: translateY(-2px); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }

.textlink {
  font-family: var(--display); font-weight: 600; display: inline-flex; align-items: center; gap: 9px;
  border-bottom: 2px solid currentColor; padding-bottom: 2px; transition: gap 0.25s var(--ease);
}
.textlink:hover { gap: 15px; }

/* ── HERO ──────────────────────────────────────────────────── */
.hero { padding-top: clamp(48px, 8vw, 96px); padding-bottom: clamp(40px, 6vw, 72px); overflow: hidden; }
.hero-top { display: flex; align-items: baseline; gap: 16px; flex-wrap: wrap; margin-bottom: 10px; }

/* Hero order: small overline, then the WEBUILD: YOU masthead (the hero), then
   the proposition + CTAs beneath it. */
.hero-overline { margin-bottom: clamp(18px, 2.4vw, 30px); }
/* The masthead leads and dominates, with clear air before the subheading. */
.hero-masthead { margin-bottom: clamp(52px, 8vw, 128px); }
.hero-masthead .build-lead { font-size: clamp(3rem, 11.5vw, 9.5rem); }
.hero-masthead .phrase-you { font-size: clamp(2.4rem, 8.5vw, 7rem); }
/* Proposition sits under it as a clear supporting headline. */
.hero-lead { align-items: end; }
.hero-lead > h1 { text-wrap: balance; }

/* The WE BUILD: engine */
.build-engine { display: flex; flex-direction: column; gap: clamp(4px, 1vw, 10px); transform-origin: 0% 100%; }
.build-lead {
  font-family: var(--display); font-weight: 700; letter-spacing: -0.035em;
  font-size: clamp(3.2rem, 13vw, 11rem); line-height: 0.82;
  display: block; white-space: nowrap; position: relative;
}
.build-lead .bl, .build-lead .we-colon { display: inline-block; }
.build-lead .we-colon { color: var(--cobalt); }
.build-rotator {
  display: grid; /* every line shares one cell → container auto-sizes to the TALLEST line, no shift */
  font-family: var(--display); font-weight: 700; letter-spacing: -0.025em;
  font-size: clamp(1.5rem, 5.4vw, 4.4rem); line-height: 1.02;
  text-wrap: balance;
}
.build-rotator > * { grid-area: 1 / 1; align-self: start; } /* stack all lines top-aligned */
.build-rotator .phrase { opacity: 0; transform: translateY(0.35em); will-change: opacity, transform; }
.build-rotator .accent { color: var(--coral); }
.build-rotator .accent-web { color: var(--cobalt); }
.build-rotator .accent-career { color: var(--chartreuse-ink); }
.build-rotator .accent-content { color: var(--magenta-ink); }

/* YOU — the payoff. The answer the colon was always pointing at. */
.build-rotator .phrase-you {
  font-size: clamp(2.6rem, 10vw, 7.4rem);
  letter-spacing: -0.035em; line-height: 0.92;
  color: var(--coral); position: relative; transform-origin: 0% 100%; justify-self: start;
  opacity: 1; transform: none; /* default / no-JS / reduced-motion resolves to "WEBUILD: YOU" */
}

/* Full build-up sequence — enabled by JS only when motion is welcome.
   5 phrases flash one by one (0–11s), then YOU lands and holds (11–16s). 16s loop. */
@media (prefers-reduced-motion: no-preference) {
  .build-rotator.rotate .phrase   { animation: hero-flash 16s infinite both; }
  .build-rotator.rotate .phrase:nth-child(1) { animation-delay: 0s; }
  .build-rotator.rotate .phrase:nth-child(2) { animation-delay: 2.2s; }
  .build-rotator.rotate .phrase:nth-child(3) { animation-delay: 4.4s; }
  .build-rotator.rotate .phrase:nth-child(4) { animation-delay: 6.6s; }
  .build-rotator.rotate .phrase:nth-child(5) { animation-delay: 8.8s; }
  .build-rotator.rotate .phrase-you { animation: hero-you 16s infinite both; animation-delay: 11s; }

  @keyframes hero-flash {
    0%    { opacity: 0; transform: translateY(0.4em); }
    3%    { opacity: 1; transform: translateY(0); }
    11%   { opacity: 1; transform: translateY(0); }
    13.7% { opacity: 0; transform: translateY(-0.35em); }
    100%  { opacity: 0; transform: translateY(-0.35em); }
  }
  @keyframes hero-you {
    0%   { opacity: 0; transform: scale(0.85) translateY(0.15em); }
    4%   { opacity: 1; transform: scale(1) translateY(0); }   /* pop in */
    28%  { opacity: 1; transform: scale(1) translateY(0); }    /* hold */
    31%  { opacity: 0; transform: translateY(-0.2em); }
    100% { opacity: 0; }
  }
}

/* ── HERO INTRO: the masthead is craned into place, brick by brick ──
   A cobalt foundation line is set down first; then the WEBUILD letters are
   lowered in one at a time and settle onto it with a little bounce; the colon
   clicks in; and YOU is craned in last as the capstone, landing with weight.
   The setout rules fade, the copy rises, then JS starts the rotator (~3.4s).
   Motion-safe: reduced-motion and no-JS resolve straight to WEBUILD: YOU. */
@media (prefers-reduced-motion: no-preference) {
  /* foundation line — set down before the first brick lands */
  .build-lead::after {
    content:''; position:absolute; left:0; bottom:.02em; height:4px; width:100%;
    background:var(--cobalt); transform-origin:0% 50%;
    animation: mast-rule 1.9s var(--ease) both; animation-delay:.1s;
  }

  /* WEBUILD letters — lowered in and set down, one brick at a time */
  .build-lead .bl, .build-lead .we-colon { transform-origin: 50% 100%; }
  .build-lead .bl { animation: mast-drop .6s cubic-bezier(.26,1.36,.44,1) both; }
  .build-lead .bl:nth-child(1){ animation-delay:.35s }
  .build-lead .bl:nth-child(2){ animation-delay:.46s }
  .build-lead .bl:nth-child(3){ animation-delay:.57s }
  .build-lead .bl:nth-child(4){ animation-delay:.68s }
  .build-lead .bl:nth-child(5){ animation-delay:.79s }
  .build-lead .bl:nth-child(6){ animation-delay:.90s }
  .build-lead .bl:nth-child(7){ animation-delay:1.01s }
  .build-lead .we-colon { animation: mast-drop .6s cubic-bezier(.26,1.36,.44,1) both; animation-delay:1.2s; }

  /* YOU — the capstone, craned in last and landing with weight */
  .build-rotator .phrase-you { animation: mast-drop-you 1s cubic-bezier(.4,0,.5,1) both; animation-delay:1.65s; }
  .build-rotator .phrase-you::after {
    content:''; position:absolute; left:0; bottom:.04em; height:.09em; width:100%;
    background:var(--coral); transform-origin:0% 50%;
    animation: mast-rule 1.2s var(--ease) both; animation-delay:2.45s;
  }

  /* the proposition (overline, headline, CTAs) stays instant and readable;
     only the WEBUILD: YOU flourish below it animates. */

  @keyframes mast-drop {
    0%   { opacity:0; transform: translateY(-0.9em) translateX(.08em) rotate(.7deg); }
    20%  { opacity:1; }
    100% { opacity:1; transform: translateY(0) translateX(0) rotate(0); }
  }
  @keyframes mast-drop-you {
    0%   { opacity:0; transform: translateY(-0.95em) scaleY(1.02); }
    22%  { opacity:1; }
    60%  { transform: translateY(0) scaleY(1); }     /* touchdown */
    75%  { transform: translateY(0) scaleY(.9); }     /* squash on impact */
    88%  { transform: translateY(0) scaleY(1.05); }   /* rebound */
    100% { transform: translateY(0) scaleY(1); }
  }
  @keyframes mast-rule {
    0%   { transform: scaleX(0); opacity:1; }
    35%  { transform: scaleX(1); opacity:1; }
    75%  { transform: scaleX(1); opacity:1; }
    100% { transform: scaleX(1); opacity:0; }
  }
  @keyframes mast-rise { 0%{ opacity:0; transform: translateY(16px) } 100%{ opacity:1; transform:none } }
}

/* ── SERVICE PANELS ────────────────────────────────────────── */
.panel { position: relative; }
.panel--websites  { background: var(--cobalt);     color: var(--on-cobalt); }
.panel--brands    { background: var(--coral);      color: var(--on-coral); }
.panel--careers   { background: var(--chartreuse); color: var(--on-chartreuse); }
.panel--content   { background: var(--magenta);    color: var(--on-magenta); }
.panel--ink       { background: var(--ink);        color: var(--on-ink); }
.panel--deep      { background: var(--cream-deep); color: var(--ink); }
.panel--websites .muted, .panel--brands .muted, .panel--content .muted { color: #FBF6EC; }
.panel--websites p, .panel--brands p, .panel--content p { color: #FBF6EC; }
.panel--ink p, .panel--ink .muted { color: #f4ecd9c2; }
.on-ink { color: var(--on-ink); }

/* ── SERVICE CARDS (home) ──────────────────────────────────── */
.svc {
  display: grid; grid-template-columns: 1fr; gap: 26px;
  padding: clamp(34px, 5vw, 68px) var(--gutter);
  border-bottom: 2px solid #ffffff2e;
}
.svc:last-child { border-bottom: 0; }
.svc-head { display: flex; align-items: flex-start; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.svc-num { font-family: var(--mono); font-size: 0.85rem; opacity: 0.7; letter-spacing: 0.05em; }
.svc-title { font-family: var(--display); font-weight: 700; letter-spacing: -0.03em; font-size: clamp(2.1rem, 6vw, 5.2rem); line-height: 0.9; }
.svc-title .thin { -webkit-text-stroke: 1.5px currentColor; color: transparent; }
.svc-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(24px, 4vw, 56px); align-items: start; }
@media (max-width: 820px){ .svc-grid { grid-template-columns: 1fr; } }
.svc-deliver { list-style: none; display: grid; gap: 2px; }
.svc-deliver li { display: flex; gap: 12px; padding: 11px 0; border-top: 1px solid #ffffff33; font-size: 0.98rem; }
.svc--careers .svc-deliver li { border-top-color: #17120b26; }
.svc-deliver li::before { content: '+'; font-family: var(--display); font-weight: 700; opacity: 0.7; }

/* ── GENERIC CARD ──────────────────────────────────────────── */
.card {
  background: var(--cream-soft); border: 1px solid var(--line-strong);
  border-radius: 3px; padding: clamp(24px, 3vw, 38px);
  display: flex; flex-direction: column; gap: 14px;
  transition: transform 0.3s var(--ease), box-shadow 0.3s;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 26px 40px -30px #17120b55; }
.card h3 { font-size: 1.35rem; letter-spacing: -0.02em; }
.card .tick { color: var(--cobalt); font-weight: 700; }

/* ── PROCESS ───────────────────────────────────────────────── */
.process { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 2px solid var(--ink); }
@media (max-width: 900px){ .process { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px){ .process { grid-template-columns: 1fr; } }
.step { padding: 30px 26px 40px; border-right: 1px solid var(--line-strong); border-bottom: 1px solid var(--line-strong); position: relative; }
.step:last-child { border-right: 0; }
@media (max-width: 900px){ .process .step:nth-child(2n){ border-right: 0; } }
.step-n { font-family: var(--mono); font-size: 0.85rem; color: var(--ink-45); }
.step h3 { font-size: clamp(1.6rem, 3vw, 2.3rem); margin: 22px 0 12px; }
.step:nth-child(1) h3 .colon { color: var(--cobalt); }
.step:nth-child(2) h3 .colon { color: var(--coral); }
.step:nth-child(3) h3 .colon { color: var(--chartreuse-ink); }
.step:nth-child(4) h3 .colon { color: var(--ink); }

/* ── FAQ ───────────────────────────────────────────────────── */
.faq { border-top: 2px solid var(--ink); }
.faq details { border-bottom: 1px solid var(--line-strong); }
.faq summary {
  list-style: none; cursor: pointer; padding: 26px 44px 26px 0; position: relative;
  font-family: var(--display); font-weight: 600; font-size: clamp(1.1rem, 2.2vw, 1.5rem);
  letter-spacing: -0.01em; display: block;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: '+'; position: absolute; right: 4px; top: 50%; transform: translateY(-50%);
  font-family: var(--display); font-weight: 400; font-size: 1.8rem; color: var(--cobalt);
  transition: transform 0.3s var(--ease);
}
.faq details[open] summary::after { content: '–'; color: var(--coral); }
.faq details[open] summary { padding-bottom: 8px; }
.faq .faq-body { padding: 0 44px 28px 0; color: var(--ink-70); max-width: 68ch; }
.faq .faq-body p + p { margin-top: 14px; }

/* ── STAT / PULL ───────────────────────────────────────────── */
.pull { font-family: var(--serif); font-style: italic; font-weight: 400; font-size: clamp(1.6rem, 4vw, 3rem); line-height: 1.2; letter-spacing: -0.01em; max-width: 20ch; }
.stat-num { font-family: var(--display); font-weight: 700; font-size: clamp(2.6rem, 6vw, 4.6rem); line-height: 1; letter-spacing: -0.03em; }

/* ── CASE / WORK ───────────────────────────────────────────── */
.case { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border: 2px solid var(--ink); border-radius: 3px; overflow: hidden; }
@media (max-width: 820px){ .case { grid-template-columns: 1fr; } }
.case-visual { min-height: 300px; display: flex; align-items: center; justify-content: center; padding: 40px; position: relative; }
.case-body { padding: clamp(28px, 4vw, 52px); display: flex; flex-direction: column; gap: 18px; }
.case-body h3 { font-size: clamp(1.6rem, 3vw, 2.4rem); }
.case-meta { display: flex; gap: 10px; flex-wrap: wrap; }
.chip { font-family: var(--display); font-size: 0.72rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; padding: 5px 11px; border: 1px solid currentColor; border-radius: 100px; }

/* Placeholder "composition" tiles — typographic, never stock photos */
.comp { width: 100%; height: 100%; position: relative; overflow: hidden; display: grid; place-items: center; }
.comp-word { font-family: var(--display); font-weight: 700; letter-spacing: -0.04em; line-height: 0.82; text-align: center; }

/* ── FORM ──────────────────────────────────────────────────── */
.field { display: flex; flex-direction: column; gap: 9px; margin-bottom: 26px; }
.field label { font-family: var(--display); font-weight: 600; font-size: 0.9rem; letter-spacing: 0.01em; }
.field .hint { font-size: 0.82rem; color: var(--ink-45); font-weight: 400; font-family: var(--body); }
.field input, .field textarea, .field select {
  background: var(--cream-soft); border: 2px solid var(--line-strong); border-radius: 2px;
  padding: 14px 16px; font-size: 1rem; transition: border-color 0.2s, background 0.2s;
}
.field input:focus, .field textarea:focus, .field select:focus { outline: none; border-color: var(--cobalt); background: #fff; }
.field textarea { min-height: 130px; resize: vertical; }
.field input[aria-invalid="true"], .field textarea[aria-invalid="true"] { border-color: var(--coral); }
.field .error { font-size: 0.82rem; color: var(--coral-ink); font-weight: 500; min-height: 1em; }
.choice-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
@media (max-width: 640px){ .choice-grid { grid-template-columns: 1fr 1fr; } }
.choice { position: relative; }
.choice input { position: absolute; opacity: 0; inset: 0; cursor: pointer; }
.choice span {
  display: flex; align-items: center; justify-content: center; text-align: center;
  min-height: 66px; padding: 10px; border: 2px solid var(--line-strong); border-radius: 2px;
  font-family: var(--display); font-weight: 600; font-size: 0.92rem; cursor: pointer; transition: all 0.2s;
}
.choice input:checked + span { border-color: var(--ink); background: var(--ink); color: var(--on-ink); }
.choice input:focus-visible + span { outline: 3px solid var(--cobalt); outline-offset: 2px; }
.form-success {
  border: 2px solid var(--ink); border-radius: 3px; padding: clamp(28px, 4vw, 48px);
  background: var(--chartreuse); color: var(--ink); display: none;
}
.form-success.show { display: block; animation: pop 0.5s var(--ease); }
@keyframes pop { from { transform: scale(0.97); opacity: 0; } to { transform: scale(1); opacity: 1; } }

/* ── FOOTER ────────────────────────────────────────────────── */
.footer { background: var(--ink); color: var(--on-ink); padding-top: clamp(56px, 8vw, 100px); }
.footer a { color: var(--on-ink); }
.footer-cta { font-family: var(--display); font-weight: 700; letter-spacing: -0.03em; font-size: clamp(2.4rem, 8vw, 7rem); line-height: 0.9; }
.footer-cta .c1 { color: var(--cobalt); } .footer-cta .c2 { color: var(--coral); } .footer-cta .c3 { color: var(--chartreuse); }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr 1.4fr; gap: 40px; padding-block: clamp(44px, 6vw, 72px); border-top: 1px solid #f4ecd925; margin-top: clamp(40px, 6vw, 72px); }
@media (max-width: 820px){ .footer-grid { grid-template-columns: 1fr 1fr; gap: 34px; } }
@media (max-width: 480px){ .footer-grid { grid-template-columns: 1fr; } }
.footer-col h4 { font-family: var(--display); font-size: 0.78rem; letter-spacing: 0.2em; text-transform: uppercase; color: #f4ecd980; margin-bottom: 18px; font-weight: 600; }
.footer-col a { display: block; padding: 6px 0; color: #f4ecd9cc; transition: color 0.2s, padding-left 0.2s; font-size: 0.98rem; }
.footer-col a:hover { color: var(--chartreuse); padding-left: 6px; }
.footer-base { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; padding-block: 30px; border-top: 1px solid #f4ecd925; color: #f4ecd980; font-size: 0.85rem; }
.footer-quip { font-family: var(--serif); font-style: italic; font-size: 1.05rem; color: #f4ecd9b0; }

/* ── ANNOTATIONS & MISC ────────────────────────────────────── */
.eyebrow { display: inline-flex; align-items: center; gap: 12px; margin-bottom: 26px; }
.eyebrow .tick { width: 34px; height: 2px; background: currentColor; display: inline-block; }
.two-up { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(30px, 6vw, 90px); align-items: start; }
@media (max-width: 860px){ .two-up { grid-template-columns: 1fr; gap: 30px; } }
.sticky-h { position: sticky; top: 96px; }
@media (max-width: 860px){ .sticky-h { position: static; } }

.marquee { overflow: hidden; border-block: 2px solid var(--ink); padding: 0; }
.marquee-track { display: flex; gap: 0; white-space: nowrap; width: max-content; animation: slide 32s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span { font-family: var(--display); font-weight: 700; font-size: clamp(1.4rem, 3.5vw, 2.6rem); letter-spacing: -0.02em; padding: 16px 34px; display: inline-flex; align-items: center; gap: 34px; }
.marquee-track .dot { color: var(--coral); }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; } }
@keyframes slide { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ── SCROLL REVEAL (progressive enhancement) ───────────────── */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.js-off .reveal { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* ── PAGE HEADER (interior pages) ──────────────────────────── */
.pagehead { padding-top: clamp(40px, 6vw, 80px); padding-bottom: clamp(30px, 4vw, 50px); }
.pagehead .crumb { font-family: var(--mono); font-size: 0.8rem; color: var(--ink-45); letter-spacing: 0.04em; margin-bottom: 26px; }
.pagehead .crumb a:hover { color: var(--ink); }
.pagehead h1 { margin: 10px 0 22px; }

/* layout variants that must stay responsive (never override grid inline) */
.cols-5 { grid-template-columns: repeat(5, 1fr); }
.two-up.two-up--form { grid-template-columns: 1fr 1.15fr; }
@media (max-width: 1000px){ .cols-5 { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 860px){ .two-up.two-up--form { grid-template-columns: 1fr; } }
@media (max-width: 640px){ .cols-5 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 420px){ .cols-5 { grid-template-columns: 1fr; } }

/* utilities */
.mt-s { margin-top: 14px; } .mt-m { margin-top: 26px; } .mt-l { margin-top: 44px; }
.mb-m { margin-bottom: 26px; }
.center { text-align: center; }
.maxw-prose { max-width: 62ch; }
.nowrap { white-space: nowrap; }
.hide { display: none; }