WEBUILDYOU / WORK
The work, shown properly
HOW THE
WORK GOES.
A logo wall doesn't prove anything. What matters is how a project actually runs, and what changes because of it.
The studio is new
The studio is new. The work isn't.
WEBUILDYOU brings together years of work across brand, web, content, film, culture and career strategy. Named project case studies are being added here as each one is confirmed for publication.
Until then, here's how a project runs, and a few of the situations we build for most often.
Every project, five honest sections
The only case study format worth trusting.
The before
What wasn't working, in plain terms.
What we saw
The real problem under the stated one.
What we changed
The decisions, not just the deliverables.
What got built
The actual thing that shipped.
What happened next
The honest result, measured where we can.
Does this sound familiar?
Three situations we build for often. Composites, not clients: the real names go here once each project is confirmed.
WORK,
QUIET
SITE
The consultant whose site made her sound like everyone else
The before: a senior independent consultant with a template site of grey stock photos and a homepage that could have belonged to any of two hundred competitors.
What we'd see: the problem isn't design, it's that the site never says who it's for or what she's actually better at. Visitors can't self-select, so they bounce.
What we'd change & build: a sharp position, a homepage that names the exact client and problem, copy that carries her real point of view, and a fast build she controls.
A composite of a common situation, shown to explain our approach, not a claim about a specific client.
The studio that had become three different businesses
The before: a small creative firm whose services had grown organically until nobody, including them, could say what they did in one sentence.
What we'd see: not a visual problem, a positioning one. Three audiences, three stories, one confused brand trying to serve all of them at once.
What we'd change & build: a single clear position, a message architecture that ranks the audiences, a voice, and a system the team can apply without asking permission every time.
A composite of a common situation, shown to explain our approach, not a claim about a specific client.
CLEAR
THING
NOT A
MOOD
The senior operator ready to go independent, with no idea how to be found
The before: fifteen strong years inside companies, a vague plan to consult, and a LinkedIn that read like a job description for a role they no longer wanted.
What we'd see: the ability is obvious; the direction and the story aren't. Without a position, "going independent" is just unemployment with better branding.
What we'd change & build: a named direction, a professional narrative, rewritten CV, LinkedIn and a personal site, plus a specific, un-mystical plan for who to talk to first.
A composite of a common situation, shown to explain our approach, not a claim about a specific client.
Your situation is the real case study